Right now, you are reading this post which means you have an online business or you are planning to have one. It’s a very common practice for most of the online business owners to impose the responsibility of useful Search Engine Optimization to other renowned companies. Weeks and months have elapsed and you are still not getting the desired result for your website, if that’s the case with your online business, you’ve got a task to inspect the SEO policies of the company, you’ve hired.
It’s wise to look into the credibility of the SEO company thoroughly as well as thoughtfully in order to avoid hiccups in future. This also puts up a question that what to expect from an SEO company. Today, our discussion will largely follow this subject and we will also try to explain the significance of the fact for a successful SEO.
Here are the facts that you should call for from your SEO company:
- Help you gain decent ranking with all the keywords
The relevance and importance of effective keywords hardly requires any explanation. Being an online business owner, you must have the knowledge of the used keyword phrases by your customers to reach your service.
Significance: Appropriate optimization of the contents, headlines, title tags and Meta tags of your website with accurate keywords will help search engines to index your contents effectively so that visitors can reach you easily while searching with the same keyword phrases. Search engines like; Google, Bing etc. will measure the potential of your website through the keyword optimization and this helps improving the ranking as well. It is the responsibility of SEO company and you should ask for that.
- Impactful representation on the Social Media
Huge numbers of people are present at the various Social networking sites such as; Facebook, Twitter, Google+, You Tube etc. and you should put in the best efforts to be present there for a more effective search engine optimization.
Significance: Search engines like Google, Bing and others keep their eyes on the social networking sites to justify the brand recognition of an online business. The social media certainly helps spreading good words about your business which increases the number of traffic to your website. It’s not enough to be present there on the social sites, you need to keep publishing and sharing posts on them. It is one of the core responsibilities of the SEO companies.
- Effective link-building strategy
Since the release of the Penguin update by Google, inappropriate linking to your website may cause enough harm to it and that may even reach the extent of being penalized by Google.
Significance: The search engines have understood the importance of effective links for a successful search engine optimization. You can bring quality links to your website by bringing out relevant and informative contents. If the contents are really helpful for the visitors for respective query, other superior sites will show interest to get linked to your content and that will bring in more traffic to your site. All the search engines pay sincere attention to this aspect and quality links are considered very effective for adequate search engine optimization.
- Appropriate content marketing
Contents are still given enough importance by all the search engines and these are still a very good and genuine source of information about your service and products. It helps the visitors know more about your offerings.
Significance: You have just been made clear that how high quality contents help you get quality links to your website. You must have a blog page on your website and that should be promoted well with updated contents and blogs on a regular basis. This certainly attracts the attention of the search engines and fresh contents ask the “spiders” to crawl and index your contents. More frequent crawling will improve the search engine ranking of your website on the SERP. You need to make sure that your SEO company is following the same.
- Mobile optimized website
Have a look at around yourself and you will find that everyone has a smartphone on their hands. Reports have already suggested that smartphone users will dominate the desktop users in the near future and that will be the only source for accessing internet.
Significance: Website needs to be optimized for mobile viewing not only keeping the traffic in mind but, it improves the ranking of the website as well. Responsive design is the best policy to make your website compatible to be viewed through any device. Another added advantage of this effective design is that you don’t need to maintain more than a single URL for your website. This makes crawling and indexing the contents easier for the search engines and offers better ranking position for all the keywords on the result pages.
Hence, it is now your responsibility to ensure that you hire a renowned and skilled SEO company for the search engine optimization of your website that successfully follow and accomplish all these aspects for your website. Most importantly, you must have the understanding that SEO is not a trick rather, it’s technical process which may consume some time to provide the desired results.